Instead of flourishing in profitable direct sales enabled by the Internet,
most hotels fall prey of web-proficient intermediaries.
You may be convinced your hotel can be found on the Internet. Wake up!
You see yourself when you go to your own website. That is not how travelers
search for you. They don't know your URL, they may not even know you
exist. They search for [hotel+your city] and fall in a big tourist trap!
Thousands of hotels, yours included, have been hijacked by
desperate agents and booking intermediaries, who kill your online visibility in order to force
travelers to buy from them!
More on this worldwide web of deceit, dirty tricks, and search engine swindle later.
Let's start with the good news:
The results of registering your hotel with Interbed are very impressive:
guaranteed 24/7 worldwide visibility of your hotel, on page one
free direct clickthrough to your site and reception desk,
NO discounted room rates,
NO commissions,
NO booking fees,
NO click through fees, but
increased occupancy rates, yield and profits!
Why sacrifice room rates for ever, why pay a fortune to those
who are not even on your side?
Pocket all commissions and booking fees, manage your yield 24/7, and
return to profitably.
There is a better way:
and join the direct business model
KNOW YOUR ENEMY
Being on page one of search engine results is now mission critical, and has
triggered a very dirty turf and guerilla war, you are victim off.
600+million travelers search the Web for hotel accommodation. According
to PhocusWright and Hitwise, 70% of them
now insist on dealing directly
with the hotel(s) of their choice. They can't, because of sabotage!
Google and friends sell your identity to those who want to make
you invisible in search engine results: agents, booking engines, and even your competitors.
Google and company sell to the highest bidders your
'keywords': the name of your hotel, your brand or
trademark, the name of your city, 'sponsored links',
and 'positioning', so that each time a traveler searches for these keywords,
your identity disappears, and is replaced by a link to the highest bidders.
Google call this business 'AdWords". 'Panama 'is Yahoo, 'AdCenter' is Microsoft.
Ever wondered what makes Google one of the richest operators online
(with a free search engine)? They sell what they don't even own.
In many countries courts consider legal what you and I would call
"blatant copyright and trademark infringement".
Travel agents and booking engines not only push you off the first pages
of search results, replacing your details with links to their sites,
but also hide all your contact details, preventing travelers
from contacting you directly!
This sabotage also explain why all the money you pay expensive 'specialists'
for search engine optimization (SEO) is completely wasted.
Forget about search engine optimization, and use this money more wisely!
According to Advertising Age (leading advertising market research company),
Expedia and TripAdvisor paid Google AdWords $5.95 million for the month of
June 2010 alone!
Hotels.com paid Google $3.30 million for the same month.
Imagine the revenue such fiddling with search results, dirty tricks and sabotage
"earns" them in return, month after month, day after day!
In many countries a large majority of brand owners (Unilever, Procter & Gamble,
l'Oréal, Louis Vuiton, Hermès, LVMH, Novartis, and many more) recently sent
Mr Eric Schmidt, president of Google, a warning with a deadline:
"imminent legal action unless you stop selling our names and brands
and trademarks you simply do not own".
and register your hotel now
Rather than taking Google and AdWords-users to court,
short-circuit Google and friends, register your hotel on Interbed, and achieve
immediate global visibility
on page one, guaranteed. Much cheaper and faster than legal action!
Experienced travelers now abandon Google, and more and more use Interbed
for guaranteed direct contact with the hotels of their choice.
And there is an even bigger reason to work with Interbed:
RELIABLE TESTIMONIALS
Hundreds of hotels recently announced a "group defamation action"
against TripAdvisor and other publishers of testimonials.
Expedia, TripAdvisor, Hotels.com, and many others are online
booking engines, claiming to assist travelers with "unbiased" reviews.
The truth is that most of such testimonials are fakes, written
by the hotel itself, or by its competitors, or by angry guests, or by third party
companies selling and posting thousand of fake reviews to those
intermediaries, for a price!
All these testimonials of course remain anonymous, or show fantasy initials.
Interbed's professional handling of testimonials is exclusive on the Internet:
"all testimonials on interbed are date-stamped and signed with the validated
email address of the author". Why is this so important?
The date enables the hotelier to double-check the sender's stay; the email
address allows anybody to contact the author. Interbed double-checks all those
addresses and only publishes those testimonials signed with validated addresses,
and kills any other:
All validated "angel stories"™ go online immediately, whereas validated
"devil stories"™ first go to the hotelier, for completion, correction, or any
other action the hotelier may feel appropriate, before posting the result.
Only if no response from the hotel is received within 30 days will the
testimonial go online.
Hoteliers the world over applaud this clear policy, and many prefer offering
prospects and guest direct contact via Interbed.
Intercontinental Hotels Group IHC (including InterContinental, Crowne
Plaza, Holiday Inn, Staybridge, Candlewood, Indigo) showed the way and
simply blacklisted Expedia, TripAdvisor and Hotels.com. What's keeping you!
Testimonials are important differentiators indeed. Interbed's reliable angel and
devil stories™ are considered the best. How many little angels will you show?
The Internet returns all decision-making power to the traveler. Therefore
you should deal directly with the traveler.
Victory is yours, for just 1 euro a day.
and retake control over your business and profitability
No commissions, no booking fees, no clickthrough fees, no discounted room
rates, nothing to install, nothing to link to, YOU control everything.
HOW MANY TRAVELERS USE INTERBED.COM?
All available GDS Global Distribution Systems are operated by agents, and
cater for the obsolete indirect business model: commissions and fees.
Together with Interbed, YOU will build the only independent and guaranteed
agent-free global database, consulted by more and more travelers in search
for the best value-for-money hotel accommodation at their next destination.
They want to escape agents proposing them those hotels earning them most
commission, they are tired of the time-consuming registration and pre-payment
agents force on them, they are tired of never receiving a real booking confirmation,
and they are tired of finding their room not available upon arrival.
They discover and love Interbed, "earth's fastest dynamic hotel browser"™.
Thanks to you, Interbed is becoming the household name for hotel search
on the Internet. Click on the logo to see how your hotel will be seen by
600m+ affluent travelers: